02 Nov 2017
Kids will be admitted free to the Adelaide 500 as part of a brand new ticket offering for the 2018 Supercars Championship Series opener.
And ticket prices across the board have been frozen at 2017 levels or reduced in some categories.
South Australia's Minister for Tourism Leon Bignell made the announcement as part of the Adelaide 500 launch on Wednesday.
"We've kept [tickets] at the prices they were this year [in 2017] and in some instances we've actually reduced the prices of a ticket," Minister Bignell said.
"We've made more day passes available too in key viewing areas along pit straight and some of the other stands as well.
"It's a tremendous event, one that all South Australians are very, very proud of and one that has become so much a part of our calendar."
Beyond the price freeze, juniors aged 14 years and under will be given free General Admission entry when accompanied by a full-paying adult.
That offer will apply to the purchase of both four-day and single-day tickets.
Adelaide 500 organisers have also returned the fan-favourite Sunday night concert for 2018, which will be headlined by Robbie Williams.
"We've gone out and listened to fans about what they thought could be improved around the place, and bringing back the Sunday night concert was a major thing for 2018," Minister Bignell said.
"This is the one event that fills every hotel room in Adelaide every year.
"We want to see massive crowds, and really get people to come out and have a huge celebration for 20 years of the Adelaide 500."
The Adelaide 500 will run from Thursday 1 to Sunday 4 March 2018. Tickets are on sale now.